CARLA FREITAS SILVEIRA NETTO

Assistant professor at the Pontifical Catholic University of Paraná-Brazil. Was a postdoc researcher at the University of Bologna, Italy. She has a Ph.D. in marketing from the Federal University of Rio Grande do Sul (UFRGS – Brazil). Was also a visiting Ph.D. student of the Department of Econometrics & Business Statistics at Monash University, Australia. Her research interest includes business analytics and forecasting in marketing, applying machine learning techniques and statistical methods, especially in small businesses, B2B markets, and offline companies. She is also interested in developing analytics research that ensures consumer privacy. Carla has experience working with the industry in business intelligence and marketing research.